SWA Standard COMMERCIAL

Starter Package 

 

 

 

 

Thank you for considering choosing Shelley Whitman Associates as your partner for creating new digital media. For most clients, our Standard Combined Media Packages are our best-value option, but for clients who wish to concentrate on commercial media, or want to begin with  a shorter-term commitment, the  Standard Commercial Starter Package is a great option.

 

Cross-Platform Digital Media Evaluation

 

We will conduct a comprehensive evaluation of your existing media presence across various platforms. This includes analyzing your website, other websites featuring reports or reviews of your business, previous media created to support your work, your social media presence, and any other publicly accessible information about your company online. Based on this assessment and a 30-minute interview, we will prepare a 3-page report with recommendations for adjusting your online presence and achieving your business’s growth objectives. The report will also include a Google My Business (GMB) listing/NAP analysis with recommendations to improve rankings and generate relevant organic site traffic. This report, along with provisional ad copy, will be provided at our Day Six meeting, as outlined in the media creation process timeline below.

 

 

Digital Media Ad Choices

 

Video Ads

 

Our standard video/television commercial production lengths are: 6 seconds, 10 seconds, 15 seconds, 30 seconds, 45 seconds, 60 seconds, and 90 seconds. Please note that the actual commercial length may be slightly shorter to accommodate on-air placement within timeslots.

 

Audio Ads

 

For audio/radio/podcast commercials, we offer the following standard lengths: 10 seconds, 15 seconds, 30 seconds, 45 seconds, and 60 seconds. As with video ads, the actual commercial length may be slightly shorter to fit within timeslots.

The $999 Standard Commercial Starter Package includes the following options for your commercial ads:

 

Option A: Three (3) versions of your video commercial ad plus one audio ad

Option B: Two (2) versions of your video commercial ad plus two audio ads

 

Please choose either package A or B and specify the desired lengths for your commercials. Additional audio or video versions of your commercial beyond package A or B can be created at a cost of $175 each. These choices should be made either during or soon after our Day Six meeting, as outlined in the media creation process timeline below.

 

 

Media Creation Process Timeline

 

Day One: Dialogue

 

We will initiate a dialogue to understand your specific goals. Are you aiming to expand into a new geographical area, promote a unique product or service, enter a new market sector, announce a new promotion, or update an existing product or service? Our discussion will help us target the right market and design advertising that aligns with your current objectives.

 

Day Six: Ad Copy Meeting & Cross-Platform Digital Media Evaluation Report

 

On this day, we will present two potential ad campaigns for you to choose from, along with 30 or 60-second script drafts. If you wish us to adjust the content of our ad copy, we will work closely with you on revisions to ensure your satisfaction. In the rare event that neither campaign appeals to you, we can provide fresh ad copy options for your consideration within three business days. Additionally, you will receive the cross-platform digital media report, and we will discuss a plan for implementing media placement based on the report’s recommendations.

 

 

Day Ten: Videography

 

During this period, we will typically spend between three and five hours filming your work, capturing relevant footage, and conducting interviews if necessary. We will coordinate the specific details of our film shoot with you at the end of our ad copy meeting. This timeframe gives both SWA and your business a week to make the necessary arrangements for the shoot. If your business needs more time, please note the timeframe for each subsequent part of our production schedule will have to be adjusted accordingly.

 

For small businesses utilizing the Standard Commercial Starter plan, our typical video shoot features a two-person team equipped with one or two cameras, microphones, and lighting rigs. This setup is unobtrusive, lightweight, and easily assembled and disassembled in under half an hour. Our standard package includes 3 hours of shooting time, with additional time billed at $49 per half hour. Despite its simplicity, this setup consistently delivers high-quality results. 

 

For corporate clients seeking a higher level of service, SWA offers comprehensive solutions. Our corporate shoots are handled by teams of 3-5 professionals, excluding hair, makeup, and acting talent. Corporate film crews are billed at $299 per hour with a four-hour minimum. Alternately, switching to any of the Standard Combined Media Packages will provide more inclusive shooting time for your business withoout increasing your monthly costs. 

 

The video captured during this session will be used both for your primary commercial ad content package (as defined in this document), and also to create additional social media content for placement on your chosen platforms. A free month of social media content creation and management is included free with the Standard Commercial Starter package. For general information about ongoing Social Media creation and management services, please go to our Social Media page.

 

 

 

Day Fifteen: Draft of Base Ad

 

Around the 15th business day, we provide a completed draft of your longest ad for review. You will have the opportunity to suggest alterations, revisions, and corrections if needed. Minor adjustments at this stage are normal, but if significant changes are required, rewrites and re-shoots are still possible.

 

Please note:

 

If you do not wish to use our free, in-house voice-over talent and prefer to commission an outside voice actor or actress, a $99 upcharge will apply, and an extra 48 hours will be added to our production schedule.

If you wish us to license music for your video beyond the selections in our free, in-house catalog, a $60 upcharge will be applied for a standard digital platform license. A $200 upcharge will be applied if you require an extended license covering radio, television, and streaming platforms.

 

Day Eighteen: Completed Base Ad

 

By the eighteenth day, we will present the completed base ad to you. Minor revisions are still possible at this stage; please let us know what aspect of your content you want adjusted. Following this, on alternate business days, we will deliver the shorter versions of your commercial until all ads in your purchase are finished. This process may conclude as early as the twentieth day or take until the twenty-fourth day.

 

 

Media Management Timeline

 

Day Twenty-Five: Ad Placement

 

By the twenty-fifth day, we aim to have delivered all completed, non-watermarked ads, and we commence the integrated cross-platform placement of your advertising according to the choices you made based on our Day-6 evaluation report. This includes integrating your new ads across social media platforms, your website, and through email and messenger. It may also include radio, television, or podcast platform placement. You may wish to consider holding an in-person or online event to showcase your new media at this point. If desired, we can provide guidance on this process.

 

 

Social Media Placement

 

The SWA standard commercial starter package includes one month of free social media creation & placement. This entails placing approximately three ads per week (twelve per month) on up to four platforms of your choice. Platforms include but are not limited to Snapchat, Facebook, Instagram, TikTok, Twitter, Telegram, LinkedIn, Pinterest, YouTube, Reddit, and Tumblr. The evaluation report you received on day six offers insights to help you decide which platforms are most suitable for your business. Please note: podcast placement, radio, or cable TV placement can be selected instead of, or in addition to, social media platform placement. During your free social media month,  SWA can add up to two additional platforms and can upgrade the number of cross-platform posts from 12 to 16 per month for a $100 fee.

 

Please see our Standard Starter Social Media Package for more complete information on Social Media Creation and Management Pricing.

 

 

Payment

 

Our media creation timeline can begin immediately after your 50% non-refundable time-reservation fee has been received, however it is by no means necessary to conduct your “day one interview” that day.  Final payment is required before we deliver all unwatermarked digital assets in your package to you. Please note this must occur at least one day prior to the start of commercial and social media placement. Be aware that for some transactions, either New Jersey sales tax or UK VAT are required to be added to your final bill. These charges will appear as part of your final payment. 

 

The above information provides a non-comprehensive summary of our services, timelines, and pricing for the SWA Standard Starter Package. Please note Shelley Whitman Associates always aim to keep on schedule, and to keep you informed of progress at regular intervals. However, we do reserve the right to make minor adjustments to your work completion timeline for any reason, and at any time. For more information about tailoring this package, or any of our other packages to your needs, contact us. We’ll talk about your specific needs.

 

Rush Service

 

It is sometimes (but not always) possible for us to complete your work on a faster timeline. If you need us to complete your work faster, and we can accommodate you, the following add-on fees apply:

 

Complete process within 10 business days: extra $350, paid in advance.

Complete process within 6  business days: extra $600, paid in advance.

 

The Standard Commercial Media Starter Package is only one of  many ways to work with Shelley Whitman Associates. Let’s schedule a meeting together, and find a way to partner for you success today. 

 

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