consultancy services
Shelley Whitman Associates (SWA) is thrilled to introduce our new consultancy services, tailored to empower both the academic and business sectors in optimizing their media strategies. With our expertise in educational media, social media management, and commercial media production, SWA Consultancy offers invaluable guidance, collaboration, and insights to clients seeking to enhance their media presence and achieve their goals.
Academic Consultancy
Expert Guidance for Educational Media
SWA Consultancy specializes in close collaboration with educational institutions to support the development of impactful educational media content within learning modules aligned with faculty lesson plans and curricula. We help develop paradigms in which departmental and faculty collaboration with media creation specialists effectively complement, extend and deepen teaching, align seamlessly with instructional objectives and maximize desired learning outcomes. We devise and implement strategies that help institutions recognize and prioritize objectives, create engaging faculty-driven content, and facilitate student achievement.
Tailored Formats for Optimal Learning
At SWA Consultancy, we understand the diverse needs present across various classroom levels within your institution, including those of undergraduate students, graduate students, doctoral researchers and even faculty members. Additionally, we recognize that needs can vary across different departments. With this in mind, our consultancy aims to assist you in providing educational media in tailored formats that suit the specific requirements of your diverse audience. Our goal is to enable you to customize both the style and the content of your media to meet the unique needs prevalent within each segment of your institution.
Training Faculty in Media Creation
We go beyond merely training faculty members to create media and “teach to camera.” We aim to help you empower your faculty to employ their resources effectively in enhancing student learning experiences, supporting classroom instruction, deepening understanding, sparking discussions, and fostering critical thinking skills.
SWA understands leactures aren’t the only–and often shouldn’t be the primary–teaching mode. Student discussion and experiential learning can be the subject of great educational media. With this in mind, we help faculty think beyond the lecture, and begin capturing examples of student-centric collaboritve learning experiences. These can provide models of active student engagement for both digital and in-classroom learning which result in better learning outcomes over time. More, we’ll show you how to create a best-practice balance between different kinds of educational media which produce optimum results for your students.
Strengthened Engagement and Retention
By harnessing the power of educational media and leveraging the data generated through engagement with learning modules, SWA Consultancy helps educational institutions bolster student engagement and retention. We possess valuable insights into how different students tend to utilize media on an aggregate level. This can help you think through the most effective strategies for media creation and implementation across your learning platform. Moreover, we guide you in utilizing the data generated by our media to gain an understanding of individual student engagement. By doing so, we can effectively address each student’s unique position within the learning process, rather than solely focusing on where we might prefer them to be.
While it is certainly beneficial to acknowledge how engaging and interactive content enhances student interest and encourages active participation, our approach delves deeper by actively tracking and sharing this information. This enables faculty members to create media within learning modules that are more likely to succeed from the outset. Furthermore, faculty can monitor and assess student learning in real-time. Our consultancy will guide you in developing effective practices and strategies that will enable your institution to harness the true potential of educational media, reaching into and informing every faculty-student relationship.
Maximizing Impact Through Evidence-Based Strategies
SWA Consultancy goes beyond offering generic advice by providing evidence-based strategies to maximize the impact of educational media. Our approach is rooted in research and best practices, ensuring that the content you create is grounded in sound pedagogical principles. By drawing on our extensive knowledge and expertise, we help you design media that promotes active learning, fosters critical thinking, and facilitates knowledge retention. Through our guidance, you can leverage the latest advancements in educational technology and instructional design to create media experiences that truly resonate with your students.
Comprehensive Training and Ongoing Support
SWA Consultancy offers comprehensive training programs tailored to your institution’s needs. We equip faculty members and media specialists with the skills and knowledge necessary to produce high-quality educational media not just now, but in the future. Our training covers content creation techniques, effective use of multimedia tools, and strategies for integrating media into instructional practices. Moreover, we provide ongoing support to ensure a smooth implementation process and address any challenges that may arise. Our goal is to empower your institution with the confidence and expertise needed to leverage educational media as a powerful tool for enhancing teaching and learning.
Measurable Outcomes and Continuous Improvement
At SWA Consultancy, we believe in the importance of measurable outcomes and continuous improvement. We assist your institution in setting clear objectives for your educational media initiatives and establishing assessment frameworks to evaluate their effectiveness. By collecting and analyzing data on student engagement, learning outcomes, and media usage patterns, we help you gain valuable insights into the impact of your media content. These insights enable you to refine your approach, make data-driven decisions, and continually improve the quality and efficacy of your educational media offerings.
Partnership for Long-Term Success
When you engage with SWA Consultancy, you gain a long-term partner committed to your institution’s success. We foster collaborative relationships built on trust, communication, and shared goals. Our consultancy team works closely with your institution to understand its unique challenges, requirements, and aspirations. Together, we develop customized strategies and solutions that align with your vision for educational excellence. Through our partnership, we provide ongoing guidance, support, and expertise to help you navigate the evolving landscape of educational media and drive positive outcomes for your students. Contact SWA Consultancy today to unlock the full potential of educational media in your institution. Together, we can create transformative learning experiences that empower students, inspire faculty, and pave the way for academic success.
Consultancy Services for the Business Sector
Strategic Social Media Guidance
SWA Consultancy empowers businesses with comprehensive commercial and social media strategies to connect with their target audience and drive growth. Our team will offer advice and assistance in developing the skills you need to develop commercial ads that tell your unique story, and social media content that aligns with your goals, unique value proposition, and target audience. By leveraging our creative and technical skills, businesses can learn to effectively communicate their brand story and values across various media platforms.
Optimization of Social Media Performance
SWA Consultancy helps clients select the most appropriate social media platforms, learn how to optimize posting schedules, and analyze performance metrics to ensure their social media efforts yield maximum impact and return on investment. Our expertise in running complex social media campaigns and teaching skills allows businesses to learn to navigate the intricacies of the digital landscape successfully.
Integrated Commercial Media Strategies
For businesses looking to optimize their commercial media strategies, SWA Consultancy provides expert guidance in media placement and integration. We help you analyze your businesses’ specific needs and the broader media marketplace to enable you to determine the most suitable platforms for maximum audience impact. By creating cohesive and integrated advertising strategies, businesses can ensure consistency and high-quality content across different platforms, effectively reaching their desired audience and generating more sales.
Benefits of Working with Shelley Whitman Associates Consultancy
SWA Consultancy Services brings years of industry experience and expertise to the table, as well as years of teaching experience. Our team comprises professionals who have excelled in educational media, social media management, and commercial media production, along with higher education faculty whose business is knowledge transfer. By partnering with us, clients are best place to aquire a wealth of knowledge and insights that can transform their media strategies.
SWA Consultancy Services understands that each client is unique, with specific goals and requirements. We help you find customized solutions tailored to meet the individual needs of our clients, ensuring that the media strategies align with their objectives and deliver optimal results.
By partnering with SWA, clients gain access to a wide range of consultancy services, including educational media guidance, social media optimization, and commercial media integration. Whether you are an educational institution seeking to enhance student engagement or a business looking to maximize your brand’s digital impact, SWA Consultancy is here to collaborate, guide, and transform your media strategies into powerful tools for success. Together, let’s unlock the full potential of media and achieve your goals.
partnering together: our process
What does it look like for your business to partner with Shelley Whitman Associates? Let us walk you through the process with our Standard Starter Commercial Media Package.
AD MEDIA DRIVES GROWTH
Effective commercial advertising can help any businesses drive growth by increasing brand visibility, attracting new customers, and generating sales. Effective advertising campaigns communicate unique selling propositions, showcase competitive advantages, and highlight community engagement, fostering trust and credibility. Yet many ad campaigns fail to deliever. Let SWA show you how you can use ads to succeed and grow.
Academic MEDIA DRIVES LEARNING
Shelley Whitman Associates helps institutions create high-quality arts and humanities online teaching environments. Our collaborative approach allows us to work closely with faculty to create pedagogically sound, curiculum aligned, engaging and interactive media that facilitates deeper understanding and critical thinking. By integrating our expertise in media production with the faculty’s subject matter expertise, we can create a synergy that amplifies the impact of their teaching, leading to higher student engagement, retention, and success.
SOCIAL MEDIA BUILDS RELATIONSHIPS
Effective social media campaigns provide businesses with a platform to engage and connect with their target audience in a meaningful way. By sharing compelling content, interacting with followers, and responding to their queries and feedback, businesses can humanize their brand, build brand loyalty and establish deeper relationships with customers. Most social media is , however, ineffective. What makes the difference? Partner with SWA, and let us show you.
