Our TEAM
E.A. Weinstein: CEO & Creative Director
E.A. Weinstein founded Shelley Whitman Associates in response to the serious challenges faced by academics and small businesses during the pandemic. Drawing on nearly two decades of experience in higher education, Eric envisioned an agency that combines the expertise of innovative humanities scholars, award-winning filmmakers, leading business professionals, and top digital media specialists. Together, they have built a new kind of agency capable of delivering best-in-class service for the rapidly evolving needs of businesses, academia, and the public sector.
Inspired by the ideals of Percy Shelley and Walt Whitman, Shelley Whitman Associates is committed to helping everyday people thrive in a world that often overlooks them. Eric’s belief in the power of community, care, and authenticity drives Shelley Whitman Associates, now one of the fastest-growing agencies in the Mid-Atlantic region. With degrees from NYU, UCL, and the University of London’s School of Advanced Study, and a life lived in New York, London, Philadelphia, Paris, Berlin, and Austin, Eric brings a global perspective to his work. He values each team member as a leader, ensuring that every project is guided by a deep respect for the people, institutions, and businesses his company serves.
eric@shelleywhitman.com
Stan Kuruvilla: Director of Marketing
David Nathan: Director, sales & CLient Services
David Nathan has more than twenty years experience in Media, Sales, Advertising and Communications, and is recognized as one of the primere sales directors in the Mid-Atlantic region. He was a founding advisor to Shelley Whitman Associates. For more than two decades he ran a successful portrait photography and videography business while simultaniously working across all sectors of the Moving and Storage industry. David was the founder of C.O.W.S. (Containers On Wheels) which provides residential-friendly portable storage containers to homes and businesses throughout North America. David also works as an expert consultant to many industry start-ups, where he mentors the next generation of innovative American business leaders.
david@shelleywhitman.com
Andrew Rivenbank: Senior Videographer
Andrew Rivenbark is a professional videographer from New Jersey who is passionate about using his skills to tell stories through documentaries. Andrew joined SWA when he realized they had a shared mission, helping others find their voice and tell their stories well. Andrew’s love for film, combined with his formal education in business management and marketing, drives him to help SWA’s brands and businesses create stories that can impact the world. Andrew has a popular YouTube channel which helps teach videography through practical example as he works for socal and commercial media clients. He will be opening SWA’s new Georgia office in August 2024.
Aside from his work in videography, Andrew is also an enthusiast of martial arts. He holds a 4th-degree black belt in Tang Soo Do, a Korean martial art, and is a part-time instructor for people of all ages. Andrew currently lives in New Jersey with his wife, Hannah, along with their dog, Camper, and cat, Mr. Bond.
andrew@shelleywhitman.com
Austin Ryder – Media Creator and Production Specialist
Austin Ryder is a versatile media creator, videographer, and production specialist at Shelley Whitman Associates, based in Philadelphia, PA. With a background in filmmaking, video editing, and creative production, Austin brings a wide range of technical and artistic expertise to our team.
Austin attended the prestigious Pratt Institute’s film school, where he honed his skills in directing, cinematography, and post-production, producing a variety of high-quality commercial, social media, and branded content. His work spans multiple genres, including short films, comedy sketches, and music videos, showcasing his ability to craft visually compelling and engaging narratives.
In addition to his professional work in video production, Austin is proficient in graphic design, sound design, and music composition, which allows him to create cohesive and polished media projects that align with strategic marketing goals. His experience includes directing music videos, developing branded content for businesses, and contributing to innovative marketing campaigns.
With a strong creative vision and technical proficiency, Austin’s work at Shelley Whitman Associates ensures that our clients receive top-tier media services, helping businesses enhance their digital presence and connect with their audiences through impactful video content.
austin@shelleywhitman.com
Thomas Etzkorn: Videographer & Copywriter
Thomas Etzkorn is a SUNY New Paltz alumni and a graduate of the David Lynch Cinematic School of Arts, where he earned his MFA in screenwriting. A New York native and passionate storyteller, Thomas grew amid a community surrounded by writers, musicians, and artists. Prior to joining Shelly Whitman Associates, Thomas worked in various roles from production assistant to video editor. Most notably Thomas worked as a technical assistant with the New York Film Academy. He later would intern, as a member of the festival jury, with the Student World Impact
Film Festival. He has extensive production skills and seeks to create content that will resonate well with audiences. Thomas believes video is a transformative medium that can inform, inspire, uplift, and engage.
thomas@shelleywhitman.com
Jacob Farrara: Videographer
Jacob Farrara is an Emmy award winning video editor who grew up with a family of cinematographers, nurturing his passion at a young age. Jacob graduated from Kutztown University of Pennsylvania with a degree in Film/Cinema/Video Studies in June 2020. Prior to working with Shelley Whitman Associates, Jacob worked for Comcast Spectacor, a leading sports and entertainment company making television and video programming and live sports coverage for the Philadelphia 76ers and Philadelphia Flyers. Jacob has also been a Video Producer and Editor at Nerd Street, a gaming and esports company, where he worked on NBC’s “For The Win.” He has also created various video content for promotional, marketing, and entertainment purposes, using his skills in cinematography, audio engineering, lighting and post-production. Jacob is passionate about creating engaging and impactful stories through video, and values collaboration, creativity, and innovation. We think you’ll find his enjoyment of people, upbeat attitude and professional approach to work on-set and off make him a pleasure for clients to work with.
jacob@shelleywhitman.com
June Jing (J.J.) Liu: Production Manager & Content Creator
June Jing (J.J.) Liu is an accomplished filmmaker and photographer with a passion for exploring the arts and conveying the ecologies and lives of diverse regions and generations through her work. With a Bachelor of Arts in Sound from Beijing Film Academy and a Masters in Filmmaking and Cinema Studies from NYU, June has developed a strong foundation in film direction, film aesthetics, sound theory, and Asian cinema. Her contributions as a sound designer to multiple short films have earned selections at the Beijing International Film Festival. She has also directed and produced her own short films, which have been translated into multiple languages. June’s professional experience includes working for the New York Asia Film Festival, organizing screenings and Q&A sessions for Queer student films, and curating global film news for Deep Focus. June’s academic interests encompass Asian studies, film noir, sound, and Queer studies. She is dedicated to creating possibilities for unseen areas and people through film. Outside of her professional pursuits, she enjoys pottery, traveling, and relaxing in cars while listening to music and enjoying the breeze.
jj@shelleywhitman.com
Prof. Sharon Sullivan-Rubin: Academic &
Educational Training Specialist
Dr. Sharon Sullivan–Rubin is an Assistant Professor of Education and Clinical Coordinator at Touro University, NY and project consultant for SWA. A former urban educator, she trained with the late Grant Wiggins at Authentic Education in Understanding by Design (UbD). Sharon earned her Doctorate in Educational Leadership from Rowan University, a Masters degree from Montclair State University, and her BFA from the School of Visual Arts. Sharon began her career as a commercial photographer, creating print and TV ads for A-List clients like Cosmopolitan, Vogue and Prevention Magazines, Seagram’s and BASF. She joined Shelley Whitman Associates in May 2024, bringing her extensive expertise, experience and creative vision to our team.
sharon@shelleywhitman.com
Prof. Elina Lampert-Shepel : Academic & Educational Training Specialist
Prof. Elina Lampert-Shepel is Chair of Education and Special Education Master’s Programs at Touro University, and project consultant for Shelley Whitman Associates. A Vygotskian scholar, Elina’sresearch interests include cultural-historical psychology and activity theory, culture and cognition, learning as praxis, socially constructed and culturally mediated learning and development, communities of practice, and developing and sustaining transformational change in education and beyond. Elina has conducted cross-cultural research on the development of reflexivity as a higher psychological function, teachers’ learning as praxis, and the development of transformative agency. She presented her research internationally and worked as a researcher and teacher educator in Eastern and Western Europe, the Middle East, and Brazil.
elina@shelleywhitman.com
Prof. Luke Stromberg: Academic Content Specialist
Prof Luke Stromberg teaches literature and composition at St Joeseph’s University and Eastern University, and is a Film & Humanities content consultant for Shelley Whitman Associates. Luke is the author of the poetry collection The Elephant’s Mouth (2022, Kelsay Books). His poetry has appeared in Smartish Pace, The Hopkins Review, The New Criterion, The Philadelphia Inquirer, Think Journal, The Raintown Review, ONE ART, Philadelphia Stories, Jacket2, and many other publications.
luke@shelleywhitman.com
Nikita Chhatwani– Head of the Web Development
Nikita Chhatwani is the Head of the Web Development Team at Shelley Whitman Associates. As a highly skilled web developer, Nikita excels in designing and developing responsive, user-friendly websites using HTML, CSS, PHP, and JavaScript. With her specialization in WordPress and Shopify, she provides versatile solutions that cater to a wide range of client needs.
Nikita stays at the forefront of industry trends, ensuring she delivers innovative and cutting-edge web solutions. A dedicated listener, she works closely with clients throughout the entire process—from the initial design phase to the final launch—to create a website that aligns with our marketing research team’s recommendations, while also reflecting the client’s vision and business goals.
Known for her collaborative spirit, Nikita seamlessly integrates input from various departments across Shelley Whitman Associates, ensuring that every project receives comprehensive support. Her focus is on providing clients with not only functional websites but ones they are proud of, designed to grow and succeed in today’s competitive marketplace.
nikita@shelleywhitman.com
Paul Angelo Soltero-Website Designer
Paul Angelo Soltero is a passionate website designer with a Bachelor’s
degree in Information Technology from Cebu Technological
University in the Philippines. For the pastthree years, he’s been helping companies and artists bring theirunique visions to life through creative and intuitive web design.
Eversince he was a kid, Paul knew he was drawn to anything that let himexpress his creativity, and that’s what led him to the world of UI andwebsite design. He loves the process of turning ideas into visually
engaging websites that not only look great but are easy to use. Paul
is always exploring new design trends and technologies to keep his
work fresh and innovative. Above all, he’s dedicated to making every
project personal and impactful for the people he works with.
paul@shelleywhitman.com
Shelley Hunt-Copywriter
Shelley Hunt is an Editor, Copywriter and Freelancer who has worked in the writing field for over 30 years. Shelley’s education is in English, Creative Writing and Gender Studies. In Utah she ran writing workshops in the Salt Lake City area and was the President and Director of Writers at Work International Writing Conference in Park City, Utah. She has taught Poetry Writing to survivors of domestic abuse at the YWCA. Shelley’s currently working on a book of poetry and a memoir. Shelley believes in nurturing and encouraging young writers, as well as those well established in their field, into branching out into new areas of creativity.
shelley@shelleywhitman.com
Tara Giancaspro-Copywriter
Sughnen Igbabee-Marketing Research Officer
Sughnen Stephen Igbabee holds a Bachelor’s degree in Electrical and Electronics Engineering and a Master’s degree in Communication from the University of Lagos. With over 7 years of professional experienceworking internationally, he has built a diverse skill set that bridges technical proficiency with strategic marketing acumen. Before joining Shelley Whitman Associates as a Marketing Research Officer, Sughnen worked with Midas Digital Marketing as a Digital Marketer, where he specialized in SEO, lead generation, and crafting data-driven digital strategies. His ability to analyze market trends and customer behavior has enabled him to design and execute successful marketing campaigns.
Sughnen’s strong foundation in both engineering and marketing allows him to deliver innovative, results-oriented solutions that boost brand visibility and drive business growth.
sughnen@shelleywhitman.com
Vi Anne Santiago-Marketing Research Officer
Vi Anne Santiago is a Business Management graduate from the University of the Philippines with a strong background in marketing and external affairs. With a passion for applying academic knowledge in real-world contexts, [Employee’s Name] has been an active participant in co-curricular activities, including the UP Clark-Subic Student Council and various advocacy groups such as Rise for Education and AIESEC in UP Clark. These experiences have helped them hone their leadership and interpersonal skills, establishing a reputation as a reliable, people-oriented professional.
As a Marketing Intern at Wing Assistant, Vi Anne gained hands-on experience in content strategy, Google Sheets, and a variety of marketing tools, further developing a comprehensive skill set in digital marketing. She also served as an External Affairs Committee Member for UP Samahang Mag-aaral na Nagkakaisa, where they cultivated expertise in external relations and communication.
At Shelley Whitman Associates, Vi Anne brings their business acumen and collaborative spirit to the team, contributing to strategic marketing efforts while continually seeking opportunities for growth and innovation.
vi@shelleywhitman.com
Em Libo-On: Marketing Research and Web Support
Genevieve “Em” Libo-On is a versatile Marketing Research Officer at Shelley Whitman Associates, contributing to the Marketing Research team while also assisting the Web Design team as an Assistant Web Designer. Em brings a wealth of experience in marketing technology and customer support, as well as hands-on expertise in web development, gained through her previous roles at top global firms.
Before joining Shelley Whitman Associates, Em worked at RealPage, Inc., where she served as a Product Support Specialist for two years. During this time, she leveraged her skills in WordPress, HTML, and web design to assist in creating functional, user-centric websites that enhanced client engagement and adhered to the latest industry standards. Her work at RealPage exemplified her ability to integrate technical expertise with a focus on delivering seamless user experiences.
Prior to her role at RealPage, Em held various positions at leading companies, including TaskUs, where she was a Senior Content Moderator, and Sutherland, where she worked in Information Technology Help Desk Support. She also has extensive experience in quality assurance, having spent several years as a Quality Assurance Specialist at both Transcom and ResultsCX.
At Shelley Whitman Associates, Em combines her background in marketing research, predictive marketing technology, and web design to contribute to the agency’s mission of delivering data-driven, strategically aligned solutions for clients. Her ability to navigate both the technical and strategic aspects of marketing makes her a valuable asset to the team.
em@shelleywhitman.com
Akkiara Sawali: Strategic Economist and Marketing Analyst
Akkiara Symonn Sawali is a marketing researcher officer, economic anaylist and client support officer for Shelley Witman Associates. Akkiara earned an M.A. in Economics from the University of the Philippines. She brings a strong analytical background to the team, skillfully leveraging data-driven insights to craft compelling reports and drive successful lead-generation initiatives. Akkiara excels in communicating ideas, connecting minds, and providing recommendations that foster mutual growth and development. Her experience spans across research, data entry, technical writing, and project management. Her ultimate goal is to affect positive social change, and she hopes to create exponential ripples of such impact as she joins Shelley Whitman Associates as a Marketing Research Analyst and Lead Generation Specialist.
Kenneth Nguyen
Kenneth Nguyen is a cinematographer from Herndon, Virginia. He joined SWA as our videography intern in 2024, and currently divides his time between Philadelphia and his work for SWA and Charlottesville, where he attends the University of Virginia completing a double major in Computer Science and Cinematography. Prior to his work with SWA, Kenneth worked as the videographer for VMagazine and The Moth: MainStage at Paramount Theater, and was Director of Photography for the short film “I See You,” which recently premiered. He plans to continue working with SWA after his graduation next year in a permanent videography and editing role.
kenneth@shelleywhitman.com
Jaden Annan
Jaden Annan is a filmmaker and actor from Herndon, Virginia. He joined SWA as a videography intern in May of 2024. He is a rising Senior presently completing his degree at Virginia State University. Jaden has directed several projects for the Virginaia State University film club, of which he is a founding member. Jaden is presently working with his long-time friend and SWA co-worker Kenneth Nguyen as Director of a short original film, and is also contributing to a major new full-length documentary film on the poet Walt Whitman. Jaden is committed to constantly learning more about the craft, and improving his abilities as a filmmaker.
Jaden@shelleywhitman.com
AD MEDIA DRIVES GROWTH
Effective commercial advertising can help any businesses drive growth by increasing brand visibility, attracting new customers, and generating sales. Effective advertising campaigns communicate unique selling propositions, showcase competitive advantages, and highlight community engagement, fostering trust and credibility. Yet many ad campaigns fail to deliever. Let SWA show you how you can use ads to succeed and grow.
EDUCATIONAL MEDIA DRIVES LEARNING
Shelley Whitman Associates helps institutions creates high-quality arts and humanities online teaching environments. Our collaborative approach allows us to work closely with faculty to create pedagogically sound, curiculum aligned, engaging and interactive media that facilitates deeper understanding and critical thinking. By integrating our expertise in media production with the faculty’s subject matter expertise, we can create a synergy that amplifies the impact of their teaching, leading to higher student engagement, retention, and success.
SOCIAL MEDIA BUILDS RELATIONSHIPS
Effective social media campaigns provide businesses with a platform to engage and connect with their target audience in a meaningful way. By sharing compelling content, interacting with followers, and responding to their queries and feedback, businesses can humanize their brand, build brand loyalty and establish deeper relationships with customers. Most social media is , however, ineffective. What makes the difference? Partner with SWA, and let us show you.