Social Media Portfolio

Select examples from our social media portfolio are  featured below. Space allows us to only feature two campaigns at a time, so we renew this page bi-monthly. Our featured businesses for May and June are Bison Coffee and Vicious Fitness.

BISON COFFEE

Shelley Whitman Associates aim is to help many small and medium-sized businesses reach their audience through social media. Our senior videographer Andrew Rivenbark’s  goal with Bison Coffee was to let the visuals do the talking as much as possible. In particular he showed the product process (Reel 4) and highlighted specific flavor profiles customers could expect in each drink (Reels 1 & 3).  He also wanted the visuals to showcase the shop atmosphere (Reel 2). Using catchy music and quick, simple edits we wanted to draw attention quickly, while potentially forcing multiple views, which would bring awareness to the brand, and featured menu items. During this shoot, Andrew created a deep library of social media content that the owner can use when needed, and which we can build upon during the next shoot. The coffee shop has expanded to a new location since the start of the campaign.

Vicious Fitness Studio

Our senior videographer Andrew Rivenbark’s goal with Vicious Fitness was similar to the coffee shop client, as this client also wanted to rely on visuals to tell the story. Their studio offers a variety of classes, most of which are featured in the final edit. They also wanted to showcase multiple instructors and the high energy they bring to the studio. There was no specific Call To Action for membership, though this type of video can be reworked for that purpose, and Shelley Whitman generally encourages businesses to think of social media at its most effective as furthering the goals of a C.T.A. within the context of a fully-realized media and marketing strategy.